PROJECTS

UX Case Study: driving CereTax redesign through thorough UX Research

WORKFLOW

Market and User Research

Business Goals

Wireframes

TEAM

Magali Secilio

Sales Manager

TIMELINE

2023

2 weeks

PRODUCT

CereTax 2024

Metrics

business

20% reduction in task completion time

Enhance reporting capabilities

Optimize Onboarding

users

Intuitive UI

Onboarding Time

Market & User Research

I conducted market research to gain understanding of the landscape in the industry. This step combined both quantitative and qualitative research methods: surveys and questionnaires, competitor analysus and user interviews.

Business Goals

I conducted market research to gain understanding of the landscape in the industry. This step combined both quantitative and qualitative research methods: surveys and questionnaires, competitor analysus and user interviews.

Wireframes

I conducted market research to gain understanding of the landscape in the industry. This step combined both quantitative and qualitative research methods: surveys and questionnaires, competitor analysus and user interviews.

Validate

I conducted market research to gain understanding of the landscape in the industry. This step combined both quantitative and qualitative research methods: surveys and questionnaires, competitor analysus and user interviews.